Orchestrate and Honor Customer Data Privacy Preferences

Problem
Many sources of data come from disparate systems resulting in lack of visibility into where data is coming from, what kind of data it is, and where it’s being used.

Solution
An end-to-end customer data supply chain to govern, audit and manage customer consent data, alongside all customer profile data, from collection to activation.

Step 1 — Get Your Ingredients
Consent data should be managed alongside other behavioral data used to engage the customer.

Step 2 — Add Preferences to Customer Profile
After your customer chooses their preferences (opt-in or opt-out or consent by category), those preferences are added to the customer profile.

Step 3 — Reap the Sweet Rewards
In the final step, the customer’s preferences are put into action. Preferences can then be immediately acted upon by removing this customer from some audiences but including them in others.