Intelligent Cart Abandonment Campaigns

Problem
Between 2006 and 2019, 69.57% of digital shopping carts were abandoned, resulting in incomplete purchases and lost sales.

Solution
Create intelligent cart abandonment retargeting by adding predictive insights to your customer data to refine targeting and improve return on marketing efforts and investment.

Step 1 — Get Your Ingredients
We have three sources to monitor all potential product browsing and purchasing. Tealium AudienceStream CDP uses all of the purchase and behavior data across each of the three channels.

Step 2 — Combine Audiences with Rules to Automate Targeting
We can now build these audiences for inclusion (or exclusion) from campaigns. They can also be further refined using predictive insights.

Step 3 — Reap the Sweet Rewards
This automation, combined with ML-powered insight from Tealium Predict ML, enables marketing teams to scale effective campaigns that dynamically react in real time to generate revenue.